What Platforms Do My Potential Clients Use Most?

 If you're asking, “What platforms do my potential clients use most?” — you’re asking a smart question. As a writing coach, you need to know where your people hang out online. That way, you can show up where they already are.

You don’t have to be on every platform. Just be where your ideal clients are scrolling, learning, and looking for help.

Let’s explore the most common places your future clients may be—and how to use those platforms wisely.

1. Facebook: Still a Big Deal.

Many potential clients—especially adults over 30—are still on Facebook. They hang out in writing groups, business groups, or even local community pages.

What you can do:

  • Join writing-focused Facebook groups
  • Start your own group like “Writing for Healing with [Your Name]”
  • Share tips, client wins, and blog posts on your page

If your ideal client is a busy adult or someone healing through writing, Facebook could be where they go to connect and learn.

2. Instagram: Visual and Personal.

Instagram is popular for people who enjoy storytelling through images and short videos. If your clients love quotes, behind-the-scenes posts, or quick writing tips—they’re likely here.

What you can do:

  • Post quotes about healing and writing
  • Share writing prompts in carousel posts
  • Go live with quick journaling tips

Instagram can be great for showing your personality and helping people trust you. It’s also a warm space for creative folks.

3. LinkedIn: For Professionals and Thought Leaders.

If your potential clients are professionals, coaches, or therapists looking to write books, start blogs, or grow their personal brands—they’re probably on LinkedIn.

What you can do:

  • Post short articles or reflections on healing through writing
  • Share client testimonials or your own story
  • Comment on others’ posts to build connections

LinkedIn is more formal, but very powerful if your audience is purpose-driven and looking to make an impact.

4. YouTube: For People Who Love to Watch and Learn.

Many people turn to YouTube for how-to content, especially if they’re visual learners.

If you like teaching, this is a great place to:

  • Create short videos like “3 Healing Journal Prompts”
  • Talk about your writing journey
  • Share tips on writing through grief or trauma

Over time, your YouTube videos can help you build trust and get discovered by people searching for help.

5. TikTok: Short, Raw, and Powerful

TikTok isn’t just for teenagers. Many adults use it for mental health tips, healing stories, and self-growth.

How to use it:

  • Share 30-second writing prompts for healing
  • Tell mini-stories about how writing changed your life
  • Respond to comments with video advice

If your ideal client is younger or enjoys short, raw, and real content—TikTok could be your stage.

6. Pinterest: Quiet and Purposeful.

Pinterest is where people search for ideas. They’re not looking to chat—they’re looking to find solutions.

You can post:

  • Blog graphics
  • Journal prompt ideas
  • Pins that link to your landing pages or lead magnets

Pinterest works well if you write blogs, offer free resources, or have digital products to share.

7. Email: Still King (or Queen!).

Your future clients might visit social media once in a while—but they check email every day.

That’s why it’s so important to collect email addresses and send helpful, inspiring messages straight to their inbox.

What to do:

  • Offer a free checklist (like the one I’m sharing below)
  • Send weekly or monthly tips
  • Make your email feel like a warm letter from a friend

This helps you build real, lasting trust.

So, What Platforms Do My Potential Clients Use Most?

It depends on who you want to help. Here’s a quick cheat sheet:

Platform Best For
Facebook Adults, group connection, personal stories.
Instagram Visual learners, creatives,  emotional content.
LinkedIn Professionals, leaders, nonfiction writers.
YouTube Visual learners, how-to seekers, deep dives.
TikTok Younger clients, fast and real content.
Pinterest Searchers, planners, blog readers.
Email Everyone who wants personal guidance.

Pick 2 or 3 platforms where your clients are most active. Show up consistently. Share value. Be real.

Let’s Wrap This Up

So again, what platforms do my potential clients use most?
The answer depends on your niche. But with a little testing and listening, you’ll find them.

Remember: It’s not about being everywhere. It’s about being where it matters.

If this post helped you, please consider supporting my work here:
👉 Donate via PayPal
Even a small gift helps keep this kind of content free and helpful.

 Want to make better use of the platforms you’re on?
Fill out the form below to get your FREE Coaching Checklist for Writing Coaches.
It’s packed with simple tools to help you grow your writing business and find your people.

Keep reading . More posts ahead.

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