How to Build Trust with Blog Readers

A simple guide that helps coaches connect with their audience As a writing coach, you know how powerful words can be. But writing for your own blog ? That can feel a little tricky. You may wonder — “Are people even reading this?” or “Will anyone trust me just from one blog post?” Here’s the truth: Trust isn’t built in one post. It grows over time — with every word, every story, and every helpful tip you share. So how do you use your blog to build that kind of trust with readers? Let’s break it down in a simple way. 1. Write Like You’re Talking to a Friend The best blogs feel like a conversation. Not a lecture. Not a textbook. Not a sales pitch. Imagine a reader is sitting across from you, holding a warm cup of tea. They’re feeling stuck in their writing or unsure about what to do next. What would you say? Now write that. Use simple words. Short sentences. Be kind. Be clear. Be yourself. When readers feel like you're speaking to them , not at them , they be...