The Process of Writing Blog Posts for Writing Coaches: A Simple Guide

 Are you a writing coach who wants to blog but doesn’t know where to begin? Or maybe you’ve started but feel stuck. You’re not alone. Many coaches ask about the process of writing blog posts for writing coaches. The good news? It’s simpler than you think.

Let’s walk through the process step by step. We’ll keep it simple, clear, and helpful.

Step 1: Know Your Audience.

Before you write anything, ask yourself: Who am I writing this for?
Your blog is not just for you—it’s for your readers. Since you’re a writing coach, your audience may include:

  • Aspiring writers.
  • Busy professionals who want to write.
  • Authors stuck in their draft.
  • Bloggers who need support.

Think about their struggles. What do they want to learn? What do they worry about? When you know this, it’s easier to speak directly to them.

Step 2: Pick a Clear Topic.

The next part of the process of writing blog posts for writing coaches is choosing a topic. It should be clear, simple, and helpful.

Here are a few topic ideas:

  • “How to Start Writing Your First Book”
  • “Tips for Sticking to a Writing Routine”
  • “Why Your Voice Matters as a Writer”
  • “Common Mistakes New Writers Make”

Don’t try to cover too much at once. Keep it focused. One problem. One post.

Step 3: Make a Quick Outline.

Once you have a topic, write a short outline. This will keep your ideas organized and your message clear.

For example, if your topic is “How to Overcome Writer’s Block,” your outline might look like:

  1. What writer’s block feels like
  2. Why it happens
  3. Three simple tips to break through it
  4. Final encouragement

Outlines help you write faster and stay on track.

Step 4: Write Like You Speak.

This is one of the best tips in the process of writing blog posts for writing coaches. Don’t try to sound fancy. Just write like you’re talking to a friend.

Use short sentences. Simple words. Kind tone. Be clear and helpful, not perfect.

Here’s an example:

❌ “Writers frequently encounter creative stagnation and an inability to produce coherent prose.”
✅ “Sometimes you feel stuck. The words just won’t come. That’s normal.”

See the difference? Clear and kind wins every time.

Step 5: Add Value.

Your blog should always give something useful. A tip. A story. A checklist. A mindset shift. This builds trust with your readers.

Here are a few ways to add value:

  • Tell a short story they can relate to.
  • Share a tool or writing prompt.
  • Give an example from your coaching work.
  • Include a downloadable freebie (like the checklist below!).

People come back to blogs that help them.

Step 6: Edit With Love.

Once your draft is done, take a short break. Then come back and read it again.

Fix typos. Cut extra words. Make sure each sentence is easy to understand. Read it out loud if you can.

Editing isn’t about being perfect. It’s about being clear.

Step 7: Share and Repeat.

Now that your post is ready, share it! Post it on your website, email it to your list, or share it on social media.

Then write the next one.

The more blog posts you write, the better you get. Writing becomes easier. Your voice gets stronger. And your readers start to trust you more and more.

That’s the power of blogging.

Want a Free Coaching Checklist?

If you're a writing coach—or thinking of becoming one—this free Coaching Checklist for Writing Coaches is for you. It shows you what makes a great coach and how to serve your writers better.

👉 Fill out the form below to get your free copy.

Support This Work.

If you found this guide on the process of writing blog posts for writing coaches helpful, would you consider supporting my work?

Your support helps me create more simple and practical posts like this to help writers and coaches.

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Every little bit helps. Thank you for your kindness!

Final Thoughts

So now you know the process of writing blog posts for writing coaches. It starts with knowing your reader and picking a clear topic. Then you outline, write simply, add value, edit, and share.

You don’t need to be perfect. You just need to show up and help someone. That’s what blogging—and coaching—is all about.

Don’t forget to fill out the form for your free coaching checklist. And if you can, please support this work with a small donation.

Happy writing and happy coaching! ✍️

If you need a writer for your blog, I can help. Contact me let's discuss your next project 

Email: richawa2001@yahoo.co.uk 

Whatsapp: +237-673-283-926

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