Should I Niche Down or Serve All Types of Writers?

 If you're a writing coach, you may have asked yourself: Should I niche down or serve all types of writers? It’s a common question, and a good one. When you're just starting or trying to grow, it can feel risky to choose a specific group. You may think, What if I miss out on clients?

But let’s slow down and look at it more closely. Choosing a clear path can actually help you attract the right people.

What Does It Mean to Niche Down?

To “niche down” means to focus your writing coaching on a certain type of writer. That could be:

• Beginner bloggers
• Fiction writers
• Memoir writers
• Freelance writers
• Non-fiction authors

Instead of helping everyone, you choose to help someone specific.

Now you may wonder, Should I niche down or serve all types of writers? Let’s walk through the pros and cons.

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Why Niching Down Can Be Powerful

1. Clearer message, easier marketing
When you speak to everyone, no one hears you. But if you say, “I help beginner bloggers find their voice,” it’s clear. It speaks directly to someone’s need. That person is more likely to trust you and buy from you.

2. Stronger results
When you coach the same type of writer again and again, you get really good at it. You build tools and systems that work. Your results improve, and so does your reputation.

3. Easier referrals
When someone knows what you do, they can refer the right clients to you. “Oh, you want to write a memoir? I know a coach who only helps memoir writers.” That kind of clarity brings you more business.

What About Serving All Types of Writers?

If you don’t niche down, you leave your door open to everyone. That might sound good, but here’s what can happen:

1. Your message becomes unclear
Your website may say: “I help all writers.” But that’s too broad. A client might not be sure if you understand their world. Are you the best coach for a sci-fi author? For a poetry writer? If your message is general, you can lose their trust.

2. You get stretched thin
Different types of writers need different things. A fiction writer needs help with story arcs. A freelance writer needs help pitching. A blogger needs help with SEO. You may find yourself juggling too many tools, styles, and client needs. That can lead to burnout.

3. You may still not get everyone
Even when you say you help all writers, some people still won’t come to you. They might go to someone who feels more “in tune” with their style. So, trying to help everyone doesn’t mean everyone will hire you.

So, Should I Niche Down or Serve All Types of Writers?

Here’s a helpful way to think about it:
Start by experimenting. Work with a few different types of writers. Notice who you enjoy helping the most. Who lights you up? Who do you help best?

Then ask:

• What kind of writing do I love the most?
• Which clients get the best results with me?
• What writing journey do I understand deeply?

Use the answers to shape your coaching brand. You don’t have to niche forever, and you can shift your focus later. But starting with a clear niche can bring more growth, joy, and income faster.

You Can Still Welcome Others.

Niching down doesn’t mean you turn others away. It just means your message focuses on one group. If someone outside your niche comes and asks to work with you, you can still say yes. But your content, offers, and website speak mainly to your chosen group.

Here’s My Advice.

If you're asking, Should I niche down or serve all types of writers?—try this:
Start with one clear group. Give it three months. Build your message around that group. See how it goes. You can always adjust.

Remember, the more focused your message, the more people know you’re the right coach for them.

Support This Work.

If this post helped you, please consider supporting my work through this PayPal donation link. Your support keeps these free resources going and helps me guide more writing coaches like you.

Also, I have a free coaching checklist for writing coaches. Just fill out the form to get it—it’ll help you organize your services, your offers, and your messaging whether you’re niching down or not.

Final Words.

Let’s go back to the big question: Should I niche down or serve all types of writers?
The short answer is this: Focus brings clarity. Clarity brings clients.

Try it and see the results for yourself. You’ll likely feel more confident, more focused, and more successful.

And remember, I’m here to help you grow. Let’s keep going, together.