How Do I Stand Out from Other Writing Coaches?

  If you’re asking yourself, “How do I stand out from other writing coaches?”—you’re not alone. There are many writing coaches out there. But the truth is, no one else is exactly like you. That’s your superpower.

In this post, I’ll share some simple and helpful ways to shine in a crowded coaching space. Whether you're just starting out or have been coaching for a while, these tips can help you attract the right clients and build a strong brand.

1. Know Your Unique Story.

Every writing coach has a story. What’s yours?
Did you overcome writer’s block? Publish a book? Help others finish their first draft?
Your journey matters. People want to learn from someone who has walked the path. When you tell your story, you connect deeply with your audience.

To stand out from other writing coaches, be proud of your personal journey. Your experience is what makes you relatable and trustworthy.

2. Pick a Clear Niche.

Let’s face it. You can’t help everyone. And you shouldn’t try to.

Want to stand out from other writing coaches? Focus on one group.
Maybe you help bloggers. Maybe you coach poets. Maybe you guide beginners who are scared to start.

A clear niche helps the right people find you. When someone says, “I’m looking for a coach who helps Christian writers,” or “I need help finishing my memoir,” they should think of you.

3. Share What You Believe In.

What do you stand for as a writing coach?
Do you believe writing should feel fun, not forced?
Do you care about helping people heal through words?

Your values matter. When you share what you believe, the right people are drawn to you.

Stand out from other writing coaches by being honest and bold about what matters most to you. People don’t just buy coaching—they buy into your message.

4. Show Your Personality.

Your smile. Your voice. Your energy. All of these make you different.

You don’t have to sound like everyone else. Let your personality come through in your emails, videos, and posts.

Do you use humor? Are you gentle and calm? Are you fiery and bold?

Stand out by being fully yourself. People can feel when you’re real—and that’s powerful.

5. Offer Something Extra.

Sometimes a small thing can set you apart.

Here are a few examples:

• A free PDF checklist (like the one I’m giving you at the end of this post).
• A quick voice message for every new client.
• A monthly “coffee chat” on Zoom.

Little touches make people remember you.

Want to stand out from other writing coaches? Go the extra mile. It shows you care.

6. Keep Learning and Growing.

Great coaches are always learning.
Read books. Take courses. Join writing groups. Keep sharpening your skills.

When you grow, your clients grow too.

You’ll stand out by staying fresh, inspired, and full of ideas.

7. Help Before You Sell.

The best way to build trust? Help people before they pay you.

Share tips online. Answer questions. Give feedback when you can.

People will start to see you as someone who truly wants to help—not just make money.

This kindness sets you apart from coaches who only care about sales.

8. Use Testimonials and Stories.

Nothing speaks louder than happy clients.

If someone says, “You helped me finish my first draft in 30 days,” share that!

Ask clients for feedback and permission to share their wins. This builds trust with new people.

Want to stand out from other writing coaches? Let others sing your praises.

9. Stay Consistent.

If you disappear for weeks and come back with an offer, people may not trust you.

But if you show up often—even once a week—and keep sharing value, people remember you.

Consistency builds confidence.

10. Believe in What You Offer.

Finally, the most important thing is belief.

If you truly believe you can help others write better, that confidence will shine through.

You don’t need to fake it. You just need to believe it. Confidence makes you stand out.

Let’s Wrap It Up.

So, how do I stand out from other writing coaches?

• Know your story.
• Pick a niche.
• Share your beliefs.
• Be yourself.
• Give a little extra.
• Keep learning.
• Help before you sell.
• Share wins.
• Show up often.
• Believe in your gift.

You don’t need to copy anyone else. The world needs your voice, your way.

If this post helped you, please consider supporting my work here:
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Every gift keeps helpful content like this going.

And before you go, I’ve created a free coaching checklist just for writing coaches like you.
🎁 Fill the form below to grab your free checklist and start standing out today!

Let’s help more people write their best work—with heart, purpose, and joy.