How Do I Know If a Blog Writer Is Qualified to Write for Writing Coaches?

 Hiring a blog writer can be a big help for your writing business. But if you coach writers, you can’t just hire anyone. You need someone who truly understands your world. So, how do I know if a blog writer is qualified to write for writing coaches?

In this post, we’ll break it down. You’ll learn what signs to look for, what questions to ask, and how to make sure the writer you choose is the right one for your audience. Let’s get started.

1. They Understand What Writing Coaches Do.

This may seem obvious, but it’s often missed. The first thing to check is whether the blog writer knows what writing coaches actually do. Can they explain it in simple words? Can they talk about the value of coaching, the writing process, and how writers grow?

Ask them to describe a writing coach in their own words. If they get it, that’s a great sign. If not, they may not be qualified to write for writing coaches.

2. They’ve Written for Similar Niches.

When asking how do I know if a blog writer is qualified to write for writing coaches, experience matters. Ask the writer if they’ve written blog posts for:

• Coaches
• Writers
• Creatives
• Education brands
• Mentorship programs

If they’ve worked in similar fields, they likely understand the tone, the audience, and the message.

Ask to see samples of their work. Look for clear, helpful content that feels personal and easy to read.

3. They Ask Good Questions.

A good blog writer won’t just say, “Tell me what to write.” They’ll ask smart questions like:

• Who is your ideal client?
• What struggles do your readers face?
• What voice or tone do you prefer?
• What’s the goal of each blog post?

Writers who ask these kinds of questions care about getting it right. That’s what makes them qualified to write for writing coaches.

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4. They Write Clearly and Kindly

The way a writer writes says a lot. If their writing is too stiff or too fluffy, it might not connect with your audience. As a writing coach, you need someone who can write in a warm, clear, and encouraging tone—just like you speak to your clients.

When you read their samples, ask yourself:

• Is it easy to understand?
• Does it sound friendly and honest?
• Would this blog help someone?

If the answer is yes, then you might have found a good fit.

5. They Know the Basics of Coaching Language.

Your writer doesn’t need to be a certified coach. But they should know basic terms like:

• Goal setting
• Writing blocks
• Client journey
• Growth mindset
• Accountability

Writers who are familiar with these terms can create better blog posts for your coaching audience. You won’t have to spend time explaining every little detail.

6. They Understand SEO and Blog Structure.

Even the best words don’t help if no one sees them. A qualified blog writer should understand simple SEO (search engine optimization) techniques. That includes:

• Using keywords (like “writing tips” or “coaching blog”)
• Writing catchy headlines
• Using subheadings
• Adding links
• Ending with a call to action

Ask them if they’ve used SEO before. If they have, they’ll be able to help your blog grow over time.

7. You Feel Comfortable Working With Them.

Sometimes, the biggest clue is how you feel. Do you enjoy talking to this writer? Do they listen to your ideas? Do they take feedback well?

You don’t need someone perfect—you need someone willing to learn and grow with you.

Start with a small paid test post. See how they do. If it goes well, you can keep working together and build a strong partnership.

Conclusion: How Do I Know If a Blog Writer Is Qualified to Write for Writing Coaches?

So, how do I know if a blog writer is qualified to write for writing coaches? Look for someone who understands coaching, writes clearly, asks good questions, and knows how to connect with your readers. Test their work before hiring long-term, and always trust your gut.

If this post helped you, please consider supporting this work by donating through this link: Support via PayPal. Every little bit helps me continue creating resources for writing coaches like you.

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